Surrogate Advertisements
The Information and Broadcasting Ministry has asked
Google to comply with its advisory to refrain from publishing
or broadcasting advertisements of online betting platforms or
any surrogate product depicting them. Some online offshore betting platforms had started using
news websites as a surrogate product to advertise betting
platforms on television channels. Online betting platforms were advertising themselves as
professional sports blogs, sports news websites. As per the Ministry, advertisements of the news websites
that were in fact surrogate promotions, did not appear to be in strict conformity with the laws. The Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 In exercise of the powers conferred by Section 18 of the Consumer Protection Act, 2019, the Central
Consumer Protection Authority has issued the guidelines to provide for the prevention of false or misleading
advertisements. No surrogate advertisement or indi…
